House Of Drag Bingo

House Of Drag Bingo is a high-energy, unapologetically bold live entertainment experience that fuses classic bingo with drag performance, music, comedy, and crowd-led chaos. Hosted by fierce drag icons and performers, the show transforms bingo into a full-scale party driven by personality, spectacle, and pure entertainment.

Touring iconic venues across the UK, House Of Drag Bingo creates a space where self-expression, inclusivity, and celebration take centre stage. From outrageous performances and sharp-witted hosts to dancefloor moments and surprise interactions, every night is designed to be loud, fearless, and unforgettable.

Challenges

Reggae Hits Bingo had a strong live reputation and an authentic cultural following, but its digital presence didn’t fully reflect the scale, energy, and uniqueness of the experience. While audiences who attended the events loved the show, awareness varied across cities and ticket demand fluctuated between tour dates.

The brand lacked a unified digital strategy to consistently promote nationwide events, build momentum ahead of each show, and convert hype into ticket sales. Existing content struggled to capture the true atmosphere of the nights — the crowd energy, music moments, and cultural identity that made Reggae Hits Bingo special.

Paid advertising and influencer activity were underutilised, and there was no structured system connecting social content, creators, and performance marketing to drive sustained growth across the tour.

Reggae Hits Bingo needed a clear, culture-led digital engine that could amplify the live experience, grow visibility city by city, and position the show as a must-attend nightlife event across the UK.

Social Media Strategy

Content Production

Paid Advertising

Influencer & Talent Collaboration

Event Marketing & Promotion

Full Event Marketing Strategy

Developed the complete marketing approach for all UK tour locations, ensuring consistent branding and high-impact promotion.

Social Media Management

Created and managed content for Instagram & Facebook, including reels, graphics, countdowns, and engagement-driven posts.

Paid Advertising Campaigns

Executed targeted Meta & Google ads to drive ticket sales, retarget past attendees, and maximise conversions.

Creative Direction & Content Production

Designed event visuals, promotional artwork, motion graphics, and highlight content capturing the UK Garage vibe.